New Belgium Brewing Social Responsibility as a...

Case 9: New Belgium Brewing (A): Social Responsibility as a Competitive Advantage 1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium, social, ethical, and environmental responsibilities are as important to the company’s operations as profitability. For New Belgium, business is as much about improving the local community as it is about making beer. From its inception, New Belgium Brewing has sought to minimize resource†¦show more content†¦Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales. New Belgium saw social responsibility as part of a continuing process of building value. Social responsibility helps improve the company’s reputation, and establish long-term relationships with customers and other stakeholders. 3. What are the challenges associated with combining the need for growth with the need to maintain customer intimacy and social responsibility? Does NBB risk losing focus on its core beliefs if it grows too quickly? Explain. The main reason any company would object to maintain customer intimacy and social responsibility is the associated costs. With social responsibility, a company pays for environmental programs, more employee training and efficient waste management programs. Proponents of social responsibility agree that any expenses to businesses are ultimately covered by stronger relationships with key stakeholders. However, some argue that investment in social responsibility programs may not necessary result in measurable financial results. Another challenge for companies when considering social responsibility is the possible negative perception of shareholders. Historically, publicly-owned companies had a primary focus of maximizing shareholder value. Now, they must balance the financial expectations of company owners with the social and environmentalShow MoreRelatedNew Belgium Brewing Company s Social Responsibility Practices Essay1215 Words   |  5 PagesIntroduction The New Belgium Brewing Company was founded by Kim Jordan and Jeff Lebesch in 1991. The idea for the company was by Lebesch when he was on a bicycling trip through Belgium. Since then, the company has grown steadily. According to the New Belgium Brewing Company, in 2015 New Belgium Brewing sold 914,000 barrels of beer and they are the fourth largest craft brewery as defined by the Brewers Association (New Belgium Brewing Company). This paper will mainly discuss the New Belgium Brewing Company’sRead MoreNew Belgium Brewing: SWOT Analysis1354 Words   |  6 Pagesfacility has been moving toward employee-owned (Gorski, 2013). 2) Environmental impact Strives to be a leader in environmental responsibility 3) Marketing The company went with a new concept the â€Å"Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories† (Ferrell, 2010.pg 67/473). 4) Sustainability Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went† 100 % employee owned in2013†Read MoreCase: New Belgium Brewing717 Words   |  3 PagesCase 4: New Belgium Brewing One of the Nation’s third-largest craft breweries, based out of Colorado, New Belgium Brewing Company, Inc. (the Company). The Company was founded in 1991, a privately held corporation. Its first operation started off in the basement of Jeff Lebesch (founder). The Company prides itself on its branding strategies â€Å"triple bottom line† and social responsibility which focuses on economic, social, and environmental factors. New Belgium’s marketing strategy links the Company’sRead MoreEssay on New Belgium Case Study1713 Words   |  7 PagesNew Belgium Brewery 1) What environmental issues does the New Belgium Brewing Company work to address? How has NBB take strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Company strives to take an environment friendly approach to their manufacturing process and facility, focussing on reducing their carbon footprint and energy usage. They were the first-ever American brewery to fully incorporateRead MoreCase Study : Colorado s New Belgium Brewing Co Essay1501 Words   |  7 Pagesthe communities around them, prosper. Fort Collins, Colorado’s New Belgium Brewing Co. (NBB) is an example of a socially responsible company that is prospering. To provide some insight into how socially responsible NBB is as a company, three points will be discussed. First is the environment issues that NBB faces and how they address them. Next is how social responsibility provides a competitive advantage for the company. Lastly, how New Belgium’s actions and initiative are indicative of a sociallyRead MoreExecutive Summary : New Belgium Brewery1234 Words   |  5 PagesSummary The company, New Belgium Brewery is the idea came in a mind of Jeff Lebesch a bicycling trip through Belgium. Started from a basement brewery in 1991to a proper built brewery nowadays with several branches. It earned a national wide reputation of good beer as well as community and environment stewardship. The sustainability plan that concentrated on saving resources for e.g. Purifying used water for reuse and electricity from natural resources. The founder of the New Belgium Brewery Jeff LebeschRead MoreNew Belgium Brewing And Its Effect On Social Responsibility1789 Words   |  8 PagesNew Belgium Brewing or NBB is a brewing company that stands apart from the competition in many ways. Who would have thought that a brewing company would be thought as an example of how an ethical and socially responsible company should be ran? The other part that is a surprise to most is that it is a fairly small corporation. It is nowhere near the size of a giant like Anheuser-Busch. So why is New Belgium so adamant about being different and a step above the competition? That is the overall focusRead MoreNew Belgium Brewing Essay763 Words   |  4 Pages1. What environmental issues does the new belgium brewing company work to address? How does NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? NBB try to reduce negative impact on environment by using cost-efficient energy-saving alternatives. NBB invests in a wind turbine, making it the first fully wind powered brewery in the United States. NBB has also used a steam condenser that captures and reuses hotRead MoreThe Application of Game Theory in Business Strategy1925 Words   |  8 Pagestake great pride and care in brewing beers, and that’s also how they want them to be enjoyed with great care. This is why they committed to responsible drinking which is at their heart in line with their strategy of to be the Best Beer Company in a Better World.(1) Through commitment to be the Best Beer Company in a Better World, Anheuser-Busch InBev S.A. is the beer industry leader in social responsibility initiatives, ranking as the No. 1 brewer in social responsibility in FORTUNE Magazine’s â€Å"World’sRead MoreNew Belgium Brewing: Ethical and Environmental Responsibility3490 Words   |  14 PagesAlthough most of the companies frequently cited as examples of ethical and socially responsible firms are large corporations, it is the social responsibility initiatives of small businesses that often have the greatest impact on local communities and neighborhoods. These businesses create jobs and provide goods and services for customers in smaller markets that larger corporations often are not interested in serving. Moreover, they also contribute money, resources, and volunteer time to local causes

Hazards of e-Waste Free Essays

Hazards of Electronic waste Electronic waste, e-waste, e-scrap, or Waste Electrical and Electronic Equipment (WEEE) describes loosely discarded, surplus, obsolete, or broken electrical or electronic devices. Informal processing of electronic waste in developing countries causes serious health and pollution problems. Some electronic scrap components, such as CRTs, contain contaminants such as lead, cadmium, beryllium, mercury, and brominated flame retardants. We will write a custom essay sample on Hazards of e-Waste or any similar topic only for you Order Now Even in developed countries recycling and disposal of e-waste may involve significant risk to workers and communities and great care must e taken to avoid unsafe exposure in recycling operations and leaching of material such as heavy metals from landfills and incinerator ashes. Scrap industry and USA EPA officials agree that materials should be managed with caution,and environmental dangers of unused electronics have not been exaggerated. Definitions â€Å"Electronic waste† may be defined as all secondary computers, entertainment device electronics, mobile phones, and other items such as television sets and refrigerators, whether sold, donated, or discarded by their original owners. This definition includes sed electronics which are destined for reuse, resale, salvage, recycling, or disposal. Others define the re-usables (working and repairable electronics) and secondary scrap (copper, steel, plastic, etc. to be â€Å"commodities†, and reserve the term â€Å"waste† for residue or material which was represented as working or repairable but which is dumped or disposed or discarded by the buyer rather than recycled, including residue from reuse and recycling operations. Because loads of surplus electronics are frequently commingled (good, recyclable, and non-recyclable), several public olicy advocates apply the term â€Å"e-waste† broadly to all surplus electronics. The United States Environme ntal Protection Agency (EPA) includes discarded CRT monitors in its category of â€Å"hazardous household waste†. l] but considers CRTs set aside for testing to be commodities if they are not discarded, speculatively accumulated, or left unprotected from weather and other damage. Debate continues over the distinction between â€Å"commodity† and â€Å"waste† electronics definitions. Some exporters are accused of deliberately leaving difficult-to-recycle, obsolete, or non- epairable equipment mixed in loads of working equipment (though this may also come through ignorance, or to avoid more costly treatment processes). Protectionists may broaden the definition of â€Å"waste† electronics in order to protect domestic markets from working secondary equipment. The high value of the computer recycling subset of electronic waste (working and reusable laptops, desktops, and components like RAM) can help pay the cost of transportation for a larger number of worthless pieces than can be achieved with display devices, which have less (or negative) scrap value. Problems Rapid changes in technology, changes in media (tapes, software, MP3), falling prices, and planned obsolescence have resulted in a fast-growing surplus of electronic waste around the glo e b . Dave Krucn o as For Laptops, regards electronic waste as a â€Å"rapidly expanding† issue. [2] Technical solutions are available, but in most cases a legal framework, a collection system, logistics, and other services need to be implemented before a technical solution can be applied. An estimated 50 million tons of E-waste is produced each year. The USA discards 30 million computers each ear and 100 million phones are disposed of in Europe each year. The Environmental Protection Agency estimates that only 15-20% of e-waste is recycled, the rest of these electronics go directly into landfills and incinerators. According to a report by UNEP titled, â€Å"Recycling – from E-waste to Resources,† the amount of e-waste being produced – including mobile phones and computers – could rise by as much as 500 percent over the next decade in some countries, such as India [3]. The United States is the world leader in producing electronic waste, tossing away about 3 million tonnes each year. China already produces about 2. million tonnes (2010 estimate) domestically, second only to the United States. And, despite having banned e-waste imports, China remains a major e-waste dumping ground for developed countries Electrical waste contains hazardous but also valuable and scarce materials. Up to 60 elements can be found in complex electronics. In the United States, an estimated 70% of heavy metals in landfills comes from discarded electronics. While there is agreement that the number of discarded electronic devices is increasing, there is considerable disagreement about the relative risk (compared to automobile scrap, for xample), and strong disagreement whether curtailing trade in used electronics will improve conditions, or make them worse. According to an article in Motherboard, attempts to restrict the trade have driven reputable companies out of the supply chain, with unintended consequences. Electrical waste contains hazardous but also valuable and scarce materials. Up to 60 elements can be found in complex electronics. In the United States, an estimated 70% of heavy metals in landfills comes from discarded electronics. While there is agreement that the number of discarded electronic devices is increasing, there is considerable disagreement about the elative risk (compared to automobile scrap, for example), and strong disagreement whether curtailing trade in used electronics will improve conditions, or make them worse. According to an article in Motherboard, attempts to restrict the trade have driven reputable companies out of the supply chain, with unintended consequences. Global trade issuesOne theory is that increased regulation of electronic waste and concern over the environmental harm in mature economies creates an economic disincentive to remove residues prior to export. Critics of trade in used electronics aintain that it is too easy for brokers calling themselves recyclers to export unscreened electronic waste to developing countries, such as China, India and parts of Africa, thus avoiding the expense of removing items like bad cathode ray tubes (the processing of which is expensive and difficult). The developing countries are becoming big dump yards of e-waste. Proponents of international trade point to the success of fair trade programs in other industries, where cooperation has led creation of sustainable Jobs, and can bring affordable technology in countries where repair and reuse rates are higher. Defenders of the trade in used electronics say that extraction of metals from virgin mining has also been shifted to developing countries. Hard-rock mining of copper, silver, gold and other materials extracted from electronics is considered tar more environmentally damaging than the recycling ot those materials. They also state that repair and reuse of computers and televisions has become a â€Å"lost art† in wealthier nations, and that refurbishing has traditionally been a path to development. South Korea, Taiwan, and southern China all excelled in finding â€Å"retained value† in used goods, and in some cases have set up billion-dollar ndustries in refurbishing used ink cartridges, single-use cameras, and working CRTs. Refurbishing has traditionally been a threat to established manufacturing, and simple protectionism explains some criticism of the trade. Works like â€Å"The Waste Makers† by Vance Packard explain some of the criticism of exports of working product, for example the ban on import of tested working Pentium 4 laptops to China, or the bans on export of used surplus working electronics by Japan. Opponents of surplus electronics exports argue that lower environmental and labor standards, cheap labor, and the relatively high value of recovered raw materials leads to a ransfer of pollution-generating activities, such as burning of copper wire. In China, Malaysia, India, Kenya, and various African countries, electronic waste is being sent to these countries for processing, sometimes illegally. Many surplus laptops are routed to developing nations as â€Å"dumping grounds for e-waste†. Because the United States has not ratified the Basel Convention or its Ban Amendment, and has no domestic laws forbidding the export of toxic waste, the Basel Action Network estimates that about 80% of the electronic waste directed to recycling in the U. S. does not get ecycled there at all, but is put on container ships and sent to countries such as China. This figure is disputed as an exaggeration by the EPA, the Institute of Scrap Recycling Industries, and the World Reuse, Repair and Recycling Association. Independent research by Arizona State University showed that 87-88% of imported used computers did not have a higher value than the best value of the constituent materials they contained, and that â€Å"the official trade in end-of-life computers is thus driven by reuse as opposed to Guiyu in the Shantou region of China, Delhi and Bangalore in India as well as the Agbogbloshie site near Accra, Ghana have lectronic waste processing areas. Uncontrolled burning, disassembly, and disposal causes a variety of environmental problems such as groundwater contamination, atmospheric pollution, or even water pollution either by immediate discharge or due to surface runoff (especially near coastal areas), as well as health problems including occupational safety and health effects among those directly and indirectly involved, due to the methods of processing the waste. Thousands of men, women, and children are employed in highly polluting, primitive recycling technologies, extracting he metals, toners, and plastics from computers and other electronic waste. Recent studies show that 7 out of 10 children in this region have too much lead in their blood Proponents of the trade say growth of internet access is a stronger correlation to trade than poverty. Haiti is poor and closer to the port of New York than southeast Asia, but far more electronic waste is exported from New York to Asia than to Haiti. Thousands of men, women, and children are employed in reuse, refurbishing, repair, and remanufacturing, unsustainable industries in decline in developed countries. Denying developing nations access to used electronics may deny them sustainable employment, affordable products, and internet access, or force them to deal with even less scrupulous suppliers. In a series of seven articles for The Atlantic, Shanghai-based reporter Adam Minter describes many ot these computer repair and scrap separation activities as objectively sustainable. Opponents of the trade argue that developing countries utilize methods that are more harmful and more wasteful. An expedient and prevalent method is simply to toss equipment onto an open fire, in order to melt plastics and to burn away unvaluable metals. This releases carcinogens and neurotoxins into the air, contributing to an acrid, lingering smog. These noxious fumes include dioxins and furans. [18] Bonfire refuse can be disposed of quickly into drainage ditches or waterways feeding the ocean or local water supplies. Recycling Today the electronic waste recycling business is in all areas of the developed world a large and rapidly consolidating business. Part of this evolution has involved greater diversion of electronic waste from energy-intensive downcycling processes (e. . , conventional recycling), where equipment is reverted to a raw material form. This iversion is achieved through reuse and refurbishing. The environmental and social benefits of reuse include diminished demand for new products and virgin raw materials (with their own environmental issues); larger quantities of pure water and electricity for associated manufacturing; less packaging per unit; availability of technology to wider swaths of society due to greater a ffordability of products; and diminished use of landfills. Audiovisual components, televisions, VCRs, stereo equipment, mobile phones, other handheld devices, and computer components contain valuable elements and substances suitable for reclamation, including lead, opper, and gold. One of the major challenges is recycling the printed circuit boards from the electronic wastes. The circuit boards contain such precious metals as gold, silver, platinum, etc. and such base metals as copper, iron, aluminum, etc. Conventional method employed is mechanical shredding and separation but the recycling efficiency is low. Alternative methods such as cryogenic decomposition have been studied for printed circuit board recycling, and some other methods are still under investigation. Hazardous Americium: smoke alarms (radioactive source). Mercury: fluorescent tubes (numerous applications), tilt switches (mechanical oorbells, thermostats). [37] Sulfur: lead-acid batteries. PBBs: Predecessor of PCBs. Also used as flame retardant. Banned from 1973-1977 on. PCBs: prior to ban, almost all 1930s-1970s equipment, including capacitors, transformers, wiring insulation, paints, inks, and flexible sealants. Banned during the 1980s. How to cite Hazards of e-Waste, Papers

Lack Of Communication In The Organization ACMA †Free Samples

Question: Discuss about the Lack Of Communication In The Organization ACMA. Answer: Introduction ACMA is an organization holding its travel Call Centre and internet-based activities in both domestic and international market. The organization is aiming to expand its business in the global market but it is facing issues in the staff management. ACMA found that due to lack of communication, the organization is unable to compete in the global market. The purpose of this is to provide staff communication issues faced by the organization in its working. As ACMA has existing 300 members working with them and further they are expecting to broader their base by recruiting 100 more employees and creating a team of 400 employees in the organization. For that purpose ACMA needs to resolve their internal issues and then aim to expand their business. Communication is regarded as the best tool which initiate positive environment in workplace and increases the efficiencies of employees of the organization. It also helps in improving the conditions present in the internal process of the organiza tion. Apart from that communication also helps the organization to get to know about the issues present in the workplace and rectify them effectively. Further it is the duty of the manager to initiate good flow of communication in the organization so that the activities are initiated with ease (Kirilova, and Angouri 2017). The below-mentioned task discusses the framework of communication, its importance in the organization and model which helps in flow of communication. Lastly, recommendations are given to the line manger by the organizational development team to communicate efficiently. Further details about the task are discussed below. Framework of communication Effective communication is a tool which helps the management to perform their regular day to day activities efficiently. The job and responsibilities of the employees are adequately fulfilled in the organization with the help of communication tool. It acts as a foundation to the planning process of the organization. It also plays a key role in the success of the company in the global world. A healthy workplace is an organization where there is a positive environment and positive environment is enhanced by effective communication in the organization. An organization where the employees effectively communicate with each and with the higher level authority can be said that it has good workplace environment. Additionally, there are two types of communication process initiated in businesses which are explained below: Bottom-up communication: this type of communication flows from the subordinates to superiors of the organization. With this method, the employer easily gets to know the needs and requirements of the organization. Due to this process, the employer modifies their policies according to the workplace requirements of employees (Cappelli, and Tavis 2016). Top-down communication: this type of communication flows from the top management of the organization to the lower level management of the organization. This shows that the employer issues their statement to the employees and they employees follow accordingly. With the type of communication, the instructions are properly conveyed to the employees in the organization without any misconception among them. Importance of effective communication Talking about the communication issue in the organization, it shall be noted that communication plays an effective role in determining the workplace management of the organization. Further, the growth of the organization is also enhanced with this process. And, the importance of communication in ACMA is discussed below: Motivation: communication helps in increasing the level of trust among employees in the workplace. It shall be noted that as communication helps in clarifying the confusion among employees due to which the employees are insisted to trust the organization. Trust also helps in increasing the level of motivation of employees and employees being the greatest asset help the company in gaining their desired goals. So, it shall be noted that better the communication, more trust on company and generation of more efficient work in the organization (Kouzes, and Posner 2014). Clarity of work: communication process helps in getting better clarity in work and clarity helps the organization in receiving the desired objectives by the company. if the employees in the organization just perform the task without having any clarification that why is done and how to do it, then the outcomes of that task will not come according to expectations but if the ask is performed under the guidance of employer who is providing details information about the task to the employee. Then it shall be noted that the employee will definitely achieve the targets and achieve success. Also lack of clarification give rise to confusion and confusion give rise to negativity in the organization. Negativity initiates bad workplace management in the organization. Thus, proper communication enhances good work in the organization along with good workplace management as well. Communication is one or the feature which helps the organization in recruitment and selection process as well. Considering to a situation, like there is an effective flow of communication the organization due to which all employees enjoy working in the ACMA organization. Resulting to which, the employees will display a good brand image of the company in the market. As goodwill of the company is circulated in the market due to which all prospective people present in the society aims to become a part of the organization due to which more and more people will join the organization resulting in growth of ACMA in the global business. Enhance teamwork: the process of communication enhances teamwork in the organization. As communication helps in building a team due to which the employee get to know each other work together efficiently. This process also helps in reduction in repetition of work. As all the employees know their jobs and work collectively due to work which repeated work is reduced and efficiency in the organization is increased. Teamwork also helps the organization in creating good workplace environment as well (Osborne, and Hammoud 2017). Co-ordination: co-ordination and teamwork work hand in hand as if there is effective teamwork in the organization there co-ordinated activities are initiated in the management process. Also, communication also initiates co-ordination between different levels of management. The activities happening in the organization are co-ordinated from the top level to lower level of management. Thus, it shall be noted that adequate communication helps to increase the coordination among different level of management. Deduction of delays: it shall be noted that communication process helps the organization in increasing the flow of work and eliminates the repetition of work due to which the time period is taken to complete one trade cycle reduces. This process acts as an achievement for the organization as delays in work is reduced and efficiency in work is increased. Model of communication The Aristotle model shall be looked after by the organization while looking at the communication framework. This model states that speaker is the most important person in the organization who holds efficient communication skills as well. The process goes like, the speaker provides speech to the audience and then the speech is directed to the audience after which they act according to the directions given. Thus in way the message is conveyed and work is work is done by the employees. In the organization ACMA, this model of communication shall be used but it shall be implemented vice versa like the speaker shall provide his speech and the audience shall work accordingly. And then in case if the audience feels confusion regarding some issue then they shall convey their message to the speaker. Then speaker shall act according to the requirement of the employees of the organization. In this way, only efficient communication skills will get enhanced in the organization. It shall be noted t hat both the manager and the employee shall into consideration the words communicated by them, they shall also aim to implement such activities in favor of each other. Then only organization will gain competence in the target market (Holmes, and Stubbe 2015). Recommendations to management of ACMA The fact shall be noted that it is important for the organization to implement activities which assist communication in organization and reduces staff issues. The managers of the organization shall implement various activities to support communication in the organization. Further, some of the recommendations are given to the managers of the organization which can help them to resolve their issues and initiate expansion. Transmission of clear message through manager: the managers of the organization are the leader who leads the whole team and he is also partially responsible for the outcomes of work done by the team. So he shall circulate message in the organization in such a way that it is understandable to all the employees in the organization. The message circulated shall be simple clear and shall hold deep meaning in it. This type of message reduces confusion and disputes among employees and increases clarity in the work. All these effects combine to increase the efficiency in the work of employees. Customer values: the managers shall aim to focus on the values and thinking of customers. As if the manager will initiate activities which is according to the values of then the organization will gain the support of them resulting in the growth of ACMA. Further internal campaigns shall be initiated by the managers to support the employees with their work and guide them to perform better. The manager shall also work with employees in the work field and gain their confidence. This will increase their level of motivation and they will boost themselves to work better (Mackay 2013). Improvise leadership skills: the managers in the organization shall try to improvise their leadership skills because leader is the only person who motivates the team and makes them work in favor of the organization. So, if the leader is inefficient then his team will also not work effectively and produce output. The leader shall first initiate a plan and build a map to follow. Afterwards, he shall follow that plan and ask the team to do the same. Thus, if there is effective communication in the organization then the employees will follow the leader otherwise they will drop the plan in between. So, the leader shall develop a good relationship with employees and then motivate them to work better. Also, the leader shall try to involve in the activities of the team and initiate teamwork to create efficiencies. Focus on interaction more than information: the managers shall focus on interaction with the employees rather than information provided to them. Many times the employees receive information from other sources and they rely on them only and initiate activities accordingly. Instead of that, they shall interact with their team and then gain information by the way of personal interview and group discussions. Then will enhance the communication in the team and it will also help the employer to get to know about the issues faced by the organization (Nordbck, Myers, and McPhee 2017). Evaluating deviations: the managers shall aim to find out the deviations which are affecting the growth of the organization. as it is seen that communication is one of the major staff issues which is barring the growth of the organization, so the managers shall find out the cause of this inefficient communication and then aim to rectify it. They shall analyze both internal and external environment and then develop measure for the same. They shall also seek the acceptance of the employees on such measures. With their involvement in the discussion, the bond of the organization will become strong. Development of authoritative plan: the management shall decide and assign the duties to the employees in the organization which they are accountable. This will help them to look after the deviation easily. Also, author and responsibility help the employees to work better because they will be held liable for their work. Also, the manager shall decide the person to whom the employees shall be accountable and to whom they shall report in case of any issue. Thus, this delegation of authority and responsibility will somehow increase communication and develop the effectiveness of the organization in the global market (Scott 2017). Conclusion Thus, in the limelight of above-mentioned events, the fact that shall be noted is that it is important for the organization ACMA to develop communication in their management to reach target. Communication will reduce the staff issue and help them to achieve the expected goal. Also, the above-mentioned task explains the importance of communication in the organization further it also explains the recommendation given to the management in order to improve their communication skills. Lastly, the fact shall be noted that without effective communication no organization can gain the competitive edge in the target market. References Cappelli, P. and Tavis, A. 2016. The Performance Management Revolution. Harward Business Review, pp. 1-11 Holmes, J. and Stubbe, M., 2015. Power and politeness in the workplace: A sociolinguistic analysis of talk at work. Routledge. Kirilova, M. and Angouri, J., 2017. Workplace Communication Practices and Policies. InRoutledge Handbook of Migration and Language(pp. 540-557). Routledge. Kouzes, J.M. and Posner, B.Z., 2014. The student leadership challenge: Five practices for becoming an exemplary leader. John Wiley Sons. Mackay, H., 2013. Why don't people listen?. Macmillan Publishers Aus Nordbck, E.S., Myers, K.K. and McPhee, R.D., 2017. Workplace flexibility and communication flows: a structurational view.Journal of Applied Communication Research,45(4), pp.397-412. Osborne, S. and Hammoud, M.S., 2017. Effective Employee Engagement in the Workplace. International Journal of Applied Management and Technology, 16(1), p.4. Scott, C.R. ed., 2017.The International Encyclopedia of Organizational Communication. Wiley.